My journey into coffee was driven by family legacy. More than a century ago, my grandfather introduced our family to this sector, planting the roots of what today is Hacienda Misiones. For me, taking the lead of this project was not only an inheritance but also a responsibility — one I could not overlook, given what this estate has meant to our family history.
Having always been connected to the agricultural sector, my vision with Misiones has been to position it as a solid company that generates dignified employment and drives rural development. We want people to see coffee as a product crafted under the highest standards of quality and sustainability, while also inspiring future generations to believe in, and work for, this sector.
At Misiones, coffee is more than a crop it is a legacy that challenges us every day to innovate, to remain competitive, and to continue creating meaningful impact in our land and community.
